Simply Complicated™

Assignment for next class:

EOD Thursday:

Patterns. Create patterns using only your logo mark. Deliver 5 distinct compositions and post on flickr in 8.5/11″.

EOD Monday:

Semantic typography. Create an emotional arrangement of the following 12 words. You can only use the letters in the word.

• Cuddlefish
• Oh boy
• Know
• Fuck
• Back
• Bludgeon
• Spot
• Delicious
• Scrumptious
• Fresh
• Ascertain
• Conjunctivitis

Logolounge has some examples of latest disturbing logo trends. Most bad, some good, none great. Brothers and sisters, this is what happens when MBA’s and corporate lawyers discover photoshop.

I will be looking for everyone’s assignments at midnight tonight. I want at least 4 combinations based on the Futura jpg. Please save each logo arrangement separately, not all in one JPG. Any more than 4 versions would show me how brilliant you are and make me happy…

When you save off the files, please include a small version of the logo, 40px height OR length - depending on which fits your logo arrangement better — Hadi has an example you can use as a reference.

Please reply to this post with your flickr link. Thank you.

Thanks for your submissions.

Tonights class will be held at the Armchair offices. We’re at the Puritan Mill off West Marietta, on Joseph E. Lowery. Directions here.

Please print out each assigned “logo” on a 8.5/11. After we review, we’re going to watch the movie Helvetica. Students are required to bring their own popcorn.

Here are some pictures from this week, thanks to Hadi for taking charge of the snapping.

Assignment 1: Complete revisions of the 5 shapes and post on flickr, with the tag: “pclogoclass01″, by midnight Thursday 0117.

Assignment 2: Add color and type to each logo. We’re only allowed to use 1 color of your choice plus black. Use Futura for the type (edit: not bold). Post on flickr, with the same tag by midnight Monday 0121.

A few examples: