Final Assignment for “LOGO” class
Logo project:
Company: Geographic North
Industry: Independent music label
Company’s vision:
Art is a creative vision. The fact that you might be entertained by it, is merely by chance. Birthed out of the desire to release “avant-garde” music from eccentric artists who take insurmountable time to make their art available to the public, Geographic North emerges in the Spring of 2008 as an ongoing experiment in tangible music distribution. Released in the common/not-so-common format of 7-inch 45 rpm records, Geographic North’s discography will exhibit aberrant explorations in sounds ranging from off-kilter electro-acoutic musings, to swirling washes of hypnotic psychedelica, to free-form improvisational tones and beyond.
Logo needs to meet the following criteria:
Here’s what a logo is and does (to quote Paul Rand):
- A logo is a flag, a signature, an escutcheon.
- A logo doesn’t sell (directly), it identifies.
- A logo is rarely a description of a business.
The effectiveness of a good logo depends on:
- distinctiveness
- visibility
- useability
- memorability
- universality
- durability
- timelessness
You have no other stylistic restraints. You can choose to stick with the methods used in the class so far, or break away. Either way, I’ll have high expectations that you do work hard and create the best logo you have done, so far.
More information in tonights class.
