Simply Complicated™

A super collection of design goodies.

For our final project, there are three corporate logos that need your help.

The first two, at&t and xerox are going through mid-life crisis, they went from muscle to plastic surgery. The third one, ebay, was just born a typographic flipper baby.

You have a free range. Geometric shapes, colors, Futura… or not. Stay grounded in what we’ve learned and experimented with so far, but other than that, you’re on your own.

I want to see preliminary work for all logos for this Thursday 0501.

Next week we’ll do a class critique at Armchair.

Perfect contrast for scalability. Thickest at 1 unit black, thinnest at 1/4 white.

Originally posted by the amazing Maryellen McFadden on flickr. Go spend time on her stream for immaculately selected images of graphic design.

Hank.

Huge leap from where you were at the beginning of the week. I’d give this a bit of TLC, mainly making sure that all the forms are aligning, top and bottom, and even kerning space between them.

Joe

Still feeling like you’re not giving it all you got. I’d like to see more concept in it, but this is the form that I think works the best.

Frank.

I like the poop solution too, but this one is has a nice balance to it. Go look at Paula Scher’s work to see how to take this further.

Elise

Good solid work. Still waiting on great from you.

Jessica

Shape has a very nice rhythm. Color it orange and you have a packaging design ready to go.

Lynn

Play with sizes and placement, but of many good poops, this one was the best. You had some really nice work there too - it was hard to pick the best.

Nicole Peterson, a recent graphic design graduate from Massachusetts College of Art and Design in Boston, designed these book covers for Dante’s Divine Comedy. “I…employed simple geometric shapes and color to represent these places…” See the rest of the article on CR.

Look here.

Go here.

EOD Thursday:

Create an emotional arrangement of the following words. You can only use the letters in the word with the occasional ampersands, plus’ or minuses.

• Juicey
• Mullet
• Insurgence
• Wonder
• Squrcle
• Lush
• Sleep
• Eat
• Poop
• Hi
• Machine
• Superfluous

Please post your 5 patterns and Armchair logo here.

Download here.