Simply Complicated™

Your work was looking really tight tonight!

Here’s what’s on the agenda for this Thursday night:

Three posters (12×18″), using one of your favorite shapes with the words ‘100 Years of Architecture at Georgia Tech’ (Use no more than three spot colors and Futura Bold.)

Client: Georgia Tech College of Architecture

Assignment: Create a logo celebrating their 100th anniversary. The deliverable needs to be based on a 10×10 grid. The logo has to show progression. Black and white.

To make this easier, I set up an ai template. Replace the square pattern with your shapes.

Good place to start for inspiration: Wolfgang Weingart, Josef Müller-Brockmann, Karel Marten, John Maeda.

Please have 10 variations posted on flickr by Midnight.

Next week we’re meeting at Armchair.

Good luck!

Due midnight this Thursday. 8.5×11 each.

• worms
• daggers
• magic
• freakazoid
• jittery
• ice
• attitude
• skinny
• water
• asinine
• caustic
• sociable
• awesome
• babble
• monkey
• high
• shazaam

1) Revise your three selected shapes, and tighten the gestalt. Pay special attention to white space and balance.

2) Explore juxtapositions with type. Use Futura, bold, lower case.

Good luck! Look forward to submissions by midnight Thursday!

What: Create logos using a triangle, square and circle (download eps here) that represent the this class’ favorite English (and Yiddish) words:

• schlep
• eviscerate
• stellar
• bummer
• asparagus
• right
• dang
• right-on
• penetration
• umph!
• juxtapose
• passion
• plethora
• motherfucker
• modern
• orange
• cat
• singing

When: Before midnight this Thursday

How: Comment on this post once you’ve submitted deliverable to your flickr page. One logo per post for easy access. Title in the subject line, not in the artwork.

For our final project, there are three corporate logos that need your help.

The first two, at&t and xerox are going through mid-life crisis, they went from muscle to plastic surgery. The third one, ebay, was just born a typographic flipper baby.

You have a free range. Geometric shapes, colors, Futura… or not. Stay grounded in what we’ve learned and experimented with so far, but other than that, you’re on your own.

I want to see preliminary work for all logos for this Thursday 0501.

Next week we’ll do a class critique at Armchair.

Hank.

Huge leap from where you were at the beginning of the week. I’d give this a bit of TLC, mainly making sure that all the forms are aligning, top and bottom, and even kerning space between them.

Joe

Still feeling like you’re not giving it all you got. I’d like to see more concept in it, but this is the form that I think works the best.

Frank.

I like the poop solution too, but this one is has a nice balance to it. Go look at Paula Scher’s work to see how to take this further.

Elise

Good solid work. Still waiting on great from you.

Jessica

Shape has a very nice rhythm. Color it orange and you have a packaging design ready to go.

Lynn

Play with sizes and placement, but of many good poops, this one was the best. You had some really nice work there too - it was hard to pick the best.

EOD Thursday:

Create an emotional arrangement of the following words. You can only use the letters in the word with the occasional ampersands, plus’ or minuses.

• Juicey
• Mullet
• Insurgence
• Wonder
• Squrcle
• Lush
• Sleep
• Eat
• Poop
• Hi
• Machine
• Superfluous

Assignment 1: Complete revisions of the shape we selected and post by midnight Thursday 0410.

Assignment 2: Add color and type to each logo and post by midnight Monday 0414. See image above for exploration ideas. We’re only allowed to use red and black. Use Futura for the type (not bold).

A composition for each subject below, each sing a black triangle, square and circle, using this template.

• Radiohead
• Barack Obama
• Hillary Clinton
• John McCain
• Hank Richardson
• Raymond Forbes
• Lynn Galloway
• Jessica Tillyer
• Frank Rauss
• Joe Smith
• Hank Trefethen
• God

Please have the assignment posted by midnight Monday April 7th as well as 8.5/11” printouts. Be prepared to present to class and do a brief critique.