Simply Complicated™

• Logo. Large and small, on a white background. 11×17 mounted board.
• Pen. White transfer on a Sanford Uni-Ball Rollerball pen. Can’t find one? Go here.
• Business Card: 2×3.5. Use the following information:

Farbod Kokabi

CEO

farbod.kokabi@geographicnorth.com

950 Joseph E. Lowery Blvd.

Atlanta, GA 30318

OFF: 404.745.4504

FAX: 404.745.4505

MOB: 678.755.9340

• Hummer. Create a pattern using the logo and wrap a Hummer. Use this image.
  
• Label. 7″ record for an artist named High Places name of record is Banana Slugs. Use this image
• Blimp. Use this image.

1. Finish your logo.
2. Explore 5 juxtapositions with type. (Futura)

Once completed, please post on this blog.

Thanks y’all.

Mike Kelly: spot and delicious are good - rest is messy. really digging scrumptious.

Caroline Howard: Not much to get inspired by here. All the words hang there without much expression. f*%@ is the only one that stands out, and that one isn’t even that dynamic. This needs more work.

Shane Dobes: You had the biggest contrast of large and small of anyone. Very Bauhaus of you. f&%$ is clever.

Meggan Wood: You have cleverly subtle solutions here (bloodgeon, assuretain). That copy-writing trick is almost an exercise of it’s own. Visually, O boy is strong.

Ben Jackson: Some of these feel slapped together (KKKnowww, Oh Boy, etc. Wait… KKK now?) ascerta!n is elegant!

Hadi Seyfi: With the exception of scrumptious, you overcompensate for the lack of direction with noise and forced arrangements (delicious, fuck, etc.) Less is more, my friend.

Andrea Foster: There are a couple of good ones there - digging the Bludgeon direction. I feel like you went overboard on some of them (fresh, know spot). Overall, more zany, less smart. A few of them have an incorrect font.

Worawan Arnunsiribavorn: You’re not using Futura - which requires you to redo this assignment. There are some clever solutions (O!! Boy) but a few of your arrangements feel arbitrary (scrumpti+++?).

Lauren Jung: Your link wasn’t working - too tired to go dig for it.

Jason Raville: Please break your assignment into individual posts.

Assignment for next class:

EOD Thursday:

Patterns. Create patterns using only your logo mark. Deliver 5 distinct compositions and post on flickr in 8.5/11″.

EOD Monday:

Semantic typography. Create an emotional arrangement of the following 12 words. You can only use the letters in the word.

• Cuddlefish
• Oh boy
• Know
• Fuck
• Back
• Bludgeon
• Spot
• Delicious
• Scrumptious
• Fresh
• Ascertain
• Conjunctivitis

I will be looking for everyone’s assignments at midnight tonight. I want at least 4 combinations based on the Futura jpg. Please save each logo arrangement separately, not all in one JPG. Any more than 4 versions would show me how brilliant you are and make me happy…

When you save off the files, please include a small version of the logo, 40px height OR length - depending on which fits your logo arrangement better — Hadi has an example you can use as a reference.

Please reply to this post with your flickr link. Thank you.

Assignment 1: Complete revisions of the 5 shapes and post on flickr, with the tag: “pclogoclass01″, by midnight Thursday 0117.

Assignment 2: Add color and type to each logo. We’re only allowed to use 1 color of your choice plus black. Use Futura for the type (edit: not bold). Post on flickr, with the same tag by midnight Monday 0121.

A few examples: