Simply Complicated™

The basics of graphic design with emphasis on logo. A class for Portfolio Center.

Archive for the ‘graphic design’ Category

Your ulti, ultimate library

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Yup. These are (for the most parts) all the books you will ever need.

(Compiled by ywft’s Mike Cina.)

Written by skjartansson

July 15th, 2008 at 8:10 pm

Goodie bag

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April 30th, 2008 at 5:11 pm

Logo emergency. Final assignment.

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For our final project, there are three corporate logos that need your help.

The first two, at&t and xerox are going through mid-life crisis, they went from muscle to plastic surgery. The third one, ebay, was just born a typographic flipper baby.

You have a free range. Geometric shapes, colors, Futura… or not. Stay grounded in what we’ve learned and experimented with so far, but other than that, you’re on your own.

I want to see preliminary work for all logos for this Thursday 0501.

Next week we’ll do a class critique at Armchair.

Written by skjartansson

April 30th, 2008 at 2:15 am

International Paper Company

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Perfect contrast for scalability. Thickest at 1 unit black, thinnest at 1/4 white.

Originally posted by the amazing Maryellen McFadden on flickr. Go spend time on her stream for immaculately selected images of graphic design.

Written by skjartansson

April 29th, 2008 at 1:03 pm

Dante in Geo

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dante

Nicole Peterson, a recent graphic design graduate from Massachusetts College of Art and Design in Boston, designed these book covers for Dante’s Divine Comedy. “I…employed simple geometric shapes and color to represent these places…” See the rest of the article on CR.

Written by skjartansson

April 25th, 2008 at 12:22 pm

Posted in graphic design

Assignment

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Assignment 1: Complete revisions of the shape we selected and post by midnight Thursday 0410.

Assignment 2: Add color and type to each logo and post by midnight Monday 0414. See image above for exploration ideas. We’re only allowed to use red and black. Use Futura for the type (not bold).

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April 9th, 2008 at 8:24 pm

New Class

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2nd logo class

The new logo class holding their first creations.

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April 2nd, 2008 at 7:53 pm

Posted in graphic design, logo, people

One Show - Paul Rand Tribute Film (2007)

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January 17th, 2008 at 2:07 am

Assignments for next class:

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Assignment 1: Complete revisions of the 5 shapes and post on flickr, with the tag: “pclogoclass01″, by midnight Thursday 0117.

Assignment 2: Add color and type to each logo. We’re only allowed to use 1 color of your choice plus black. Use Futura for the type (edit: not bold). Post on flickr, with the same tag by midnight Monday 0121.

A few examples:

juxt

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January 16th, 2008 at 3:44 pm

Tonights class

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geometry

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January 9th, 2008 at 3:00 am