Simply Complicated™

I invited a few of my peers to give a critique on this assignment. It will be in a form of a comment to this post.

I told them that this was purely an exercise in geometry - less about the concepts - form and not function. The restraints were one color plus black and futura. The deliverables here are 1) the mark with type and 2) a pattern using the logo.

I asked them to be honest and as constructive as possible.

Enjoy.

1) Jason Raville (Missing a final logo submission)

2) Kevin Fenton

3) Shane Dobes (Missing a final logo submission)

4) Caroline Howards

5) Mike Kelly (Missing a final logo submission)

6) Andrea

7) Lauren Jung

8: Ben Jackson

9) Hadi Seyfi

10) Meggan Wood

11) W

Logolounge has some examples of latest disturbing logo trends. Most bad, some good, none great. Brothers and sisters, this is what happens when MBA’s and corporate lawyers discover photoshop.

Thanks for your submissions.

Tonights class will be held at the Armchair offices. We’re at the Puritan Mill off West Marietta, on Joseph E. Lowery. Directions here.

Please print out each assigned “logo” on a 8.5/11. After we review, we’re going to watch the movie Helvetica. Students are required to bring their own popcorn.

Here are some pictures from this week, thanks to Hadi for taking charge of the snapping.

Assignment 1: Complete revisions of the 5 shapes and post on flickr, with the tag: “pclogoclass01″, by midnight Thursday 0117.

Assignment 2: Add color and type to each logo. We’re only allowed to use 1 color of your choice plus black. Use Futura for the type (edit: not bold). Post on flickr, with the same tag by midnight Monday 0121.

A few examples:

Peter Saville - Style agnostic. Aesthetic purely distilled from subject at hand. Fresh yet timeless. Collaboration.
Paul Rand - Complex visual information boiled down to clear geometric forms. Ability to define (sometimes trite) client goals into his own grand vision.
Josef Muller-Brockmann - Systems thinking. Minimalism. Discipline. Grid.
Sister Corita - Honesty. Beauty. Colors. Freedom.
Tom Waits - Timelessness thru eccentricity and wit. Ugly beauty.
Egon Schiele - Expression. Challenging subject matters. Ugly beauty.
Robert Brownjohn - Explosive passion. Dedication to work. Self destructive. All or nothing attitude. Good communicator.
Charles Eames - Aesthetic and technological innovation thru process. “Renaissance” approach. Craftsmanship.

Others?

Welcome to “LOGO”, a Portfolio Center class on exploring what makes a logo a logo.

This blog is intended to be a place for posting assignments as well as facilitate discussion about work, inspirations or any random thoughts.

As a student, I want you to have fun but I also expect you to take a big leap in your approach and understanding of logo design.

Download syllabus (pdf)

Failing to submit assignments on time, tardiness or missing class can be grounds for immediate dismissal.