Assignment
Assignment 1: Complete revisions of the shape we selected and post by midnight Thursday 0410.
Assignment 2: Add color and type to each logo and post by midnight Monday 0414. See image above for exploration ideas. We’re only allowed to use red and black. Use Futura for the type (not bold).
Assignment for week of April 7th
A composition for each subject below, each sing a black triangle, square and circle, using this template.
- Radiohead
- Barack Obama
- Hillary Clinton
- John McCain
- Hank Richardson
- Raymond Forbes
- Lynn Galloway
- Jessica Tillyer
- Frank Rauss
- Joe Smith
- Hank Trefethen
- God
Please have the assignment posted by midnight Monday April 7th as well as 8.5/11” printouts. Be prepared to present to class and do a brief critique.
Final assignment deliverables.
- Logo. Large and small, on a white background. 11×17 mounted board.
- Pen. White transfer on a Sanford Uni-Ball Rollerball pen. Can’t find one? Go here.
- Business Card: 2×3.5. Use the following information:
Farbod Kokabi CEO farbod.kokabi@geographicnorth.com 950 Joseph E. Lowery Blvd. Atlanta, GA 30318 OFF: 404.745.4504 FAX: 404.745.4505 MOB: 678.755.9340
Final Assignment for “LOGO” class
Logo project:
Company: Geographic North
Industry: Independent music label
Company’s vision:
Art is a creative vision. The fact that you might be entertained by it, is merely by chance. Birthed out of the desire to release “avant-garde” music from eccentric artists who take insurmountable time to make their art available to the public, Geographic North emerges in the Spring of 2008 as an ongoing experiment in tangible music distribution. Released in the common/not-so-common format of 7-inch 45 rpm records, Geographic North’s discography will exhibit aberrant explorations in sounds ranging from off-kilter electro-acoutic musings, to swirling washes of hypnotic psychedelica, to free-form improvisational tones and beyond.
Logo needs to meet the following criteria:
Here’s what a logo is and does (to quote Paul Rand):
- A logo is a flag, a signature, an escutcheon.
- A logo doesn’t sell (directly), it identifies.
- A logo is rarely a description of a business.
The effectiveness of a good logo depends on:
- distinctiveness
- visibility
- useability
- memorability
- universality
- durability
- timelessness
You have no other stylistic restraints. You can choose to stick with the methods used in the class so far, or break away. Either way, I’ll have high expectations that you do work hard and create the best logo you have done, so far.
More information in tonights class.
Assignment for EOD 021408
- Finish your logo.
- Explore 5 juxtapositions with type. (Futura)
Once completed, please post on this blog.
Thanks y’all.
Xerox, The Very, Very, Very Shiny Company
Great article from Brand New on the evolution, and recent demise of the Xerox logo.
You Logo. Next week’s assignment. 021108.
This week it’s you. Your own logo mark. You know the drill: start with a base shape of a circle, triangle &/or square to represent.
One color plus black. Five distinct directions. Upload it on flickr and comment on this blog post with the link before midnight Monday night.
I wanna see a masterpiece or five.
